Apple users are facing a new phishing scam that falsely claims their iCloud storage is full and threatens to delete their photos and videos unless they upgrade their storage plan. The emails, which may look legitimate, often contain alarming subject lines like 'We’ve blocked your account!' and include links designed to harvest personal and financial information. The UK consumer body Which? has warned users to be vigilant against these scams, which can coincide with genuine notifications from Apple about storage limits. Users are advised to ignore such emails, check their iCloud storage directly through their device settings, and report any suspicious messages to the relevant authorities. If personal details are mistakenly shared, users should contact their banks immediately for assistance.