In a significant shift in political campaigning, Vinoth Ravi, the candidate for the Thamizhar Vazhvurimai Katchi (TVK) in Kumbakonam, Tamil Nadu, has introduced a 3D hologram of actor-turned-politician Vijay to engage voters ahead of the April 23 Assembly elections. The hologram made its first appearance on April 12, delivering a synchronized speech from a campaign vehicle, creating an impression of physical presence that attracted large crowds. This innovative approach was inspired by a discussion on hologram marketing and aims to address the logistical challenges of campaigning across 200-plus constituencies. The hologram allows voters to feel connected to Vijay's message while he attends other high-profile rallies. Political analysts view this as a strategic move to capture the youth vote, distinguishing TVK from traditional campaigning methods used by established parties like the DMK and AIADMK. As the election date approaches, Tamil Nadu will see polling in all 234 constituencies.