Dana White Discusses Ram's Ambitious NASCAR Return Plans for 2026
UFC's Dana White reveals Ram’s main goal for NASCAR return in 2026
Sportskeeda
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UFC CEO Dana White revealed that Ram's return to NASCAR, starting with the Truck Series in 2026, aims to create a direct connection between racing and consumer vehicles. White expressed excitement about the brand's future in NASCAR and its collaboration with various personalities in the racing community.
- 01Ram is returning to NASCAR in 2026, starting with the Truck Series.
- 02Dana White emphasizes the goal of making race cars available for purchase by consumers.
- 03The reality series 'Race for the Seat' features 15 drivers competing for a full-time Truck Series ride.
- 04Tony Stewart is making a comeback to NASCAR driving a Ram truck.
- 05Ram's CEO Tim Kuniskis collaborated with Dana White to promote the brand's NASCAR initiative.
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UFC CEO Dana White has outlined Ram's strategic return to NASCAR, which begins in the 2026 season with the Truck Series under Kaulig Racing. This marks Ram's first participation in NASCAR since 2012. White highlighted the brand's goal to connect the racing experience to consumer purchases, stating, "the cars that rode on Sunday, you could go buy them the following week." He praised Ram's facilities in Michigan and the impressive trucks being developed for the upcoming seasons. Additionally, White is involved in the reality series 'Race for the Seat,' which follows 15 drivers competing for a full-time ride in the Truck Series; Timothy "Mini" Tyrrell won this competition. White also expressed excitement about Tony Stewart's return to racing in a Ram truck, further solidifying the brand's presence in NASCAR. Recently, Ram faced a driver change, with Corey LaJoie replacing Daniel Dye in the No. 10 Ram for the remainder of the season.
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Ram's return to NASCAR could boost local economies through increased fan engagement and potential vehicle sales.
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