Pepper, a content and marketing platform founded in Mumbai, successfully hosted the INDEX'26 Generative Engine Optimization (GEO) Growth Summit in San Francisco, gathering over 200 senior marketing and AI leaders. The event, which closed registrations at 2.5 times capacity, focused on the evolving landscape of brand discovery in an AI-driven world. Generative Engine Optimization, which enhances brand visibility within AI-powered discovery tools, is becoming crucial as traditional marketing methods shift. Keynote speaker Dane Vahey, Head of B2B at OpenAI, highlighted the accelerated transition from ideas to execution, suggesting that AI can replicate many business functions, except for creativity and taste. The summit included discussions with representatives from major companies like Salesforce, Nvidia, and OpenAI, emphasizing the need for enterprises to adapt quickly to these changes. Feedback from attendees indicated that INDEX'26 was one of the year's top marketing conferences, showcasing the urgency for actionable frameworks in the industry. Anirudh Singla, Co-founder and CEO of Pepper, stated that the summit aimed to create a global movement focused on real insights and outcomes in an AI-first world.