The 2026 Masters final round was a thrilling event for golf enthusiasts, culminating in Rory McIlroy's victory, marking his second consecutive title at Augusta National Golf Club. The final round garnered an impressive average viewership of 14 million on CBS, peaking at over 20 million, the highest since 2013. McIlroy's commanding performance included a six-shot lead after the first two rounds, the largest 36-hole advantage in tournament history. Meanwhile, Scottie Scheffler made history by finishing the tournament without a single bogey, a feat not accomplished in over 84 years. The excitement of the final holes, combined with celebrity appearances during the Par 3 contest, contributed to the event's record-breaking viewership, highlighting the enduring appeal of the Masters and the PGA Tour as it approaches its major calendar events.