Start-ups in India are increasingly targeting parents with eco-friendly children's products, reflecting a growing trend towards sustainability. Mukesh Rajpurohit, founder of Mimito, emphasizes the importance of using high-quality, natural fabrics for children's nightwear, avoiding synthetic materials. The brand focuses on children aged 3 to 10 and is committed to premium quality. Similarly, Kidbea, which specializes in bamboo-based apparel for infants and children up to 6 years, raised ₹30 crore in Series A funding to expand its offerings. Founder Swapnil Srivastav highlights the benefits of bamboo and organic cotton, noting a significant demand for toxin-free clothing. Meanwhile, Tuco Kids has raised $4 million to develop natural skincare and personal care products for children aged 3 to 15. The brand has experienced remarkable growth, with a 300x revenue increase and over 1.3 lakh monthly customers. The sustainable kids' wear segment is projected to reach $1.5 billion in India, driven by parents' increasing awareness of ingredient safety and quality. As urban Indian parents shift towards eco-friendly options, the market is set for substantial growth, with brands like Mimito and Kidbea leading the way.