John Lewis is set to roll out a new café and restaurant concept named Platter John Lewis across all 32 stores as part of a significant investment aimed at enhancing its in-store dining experience. This initiative will replace the long-standing The Place To Eat brand, with the goal of attracting more customers to its shops. The investment is part of a broader £800 million strategy to improve the brand, stores, and overall customer experience. All cafés are scheduled for refurbishment and rebranding by the end of 2027. Currently, John Lewis operates 62 cafés and restaurants, with hospitality making up over 20% of in-store transactions. Katie Papakonstantinou, Director of Services & Hospitality, emphasized the importance of food and drink in enhancing the shopping experience, stating that the new concept will provide a modern and inviting space for customers. John Lewis has partnered with hospitality specialist Benugo to manage the new restaurants, building on a decade-long relationship. The refreshed menu will include customer favorites and maintain popular offers for My John Lewis members.