In a recent interview, Lalit Modi, the founder of the Indian Premier League, expressed skepticism about the future of England's The Hundred cricket tournament, predicting it would 'die in three years' due to its reliance on an advertisement-driven revenue model. He criticized the lack of promotion and marketing, asserting that the UK market favors subscription-based models. Modi stated, 'The only reason money is being pumped into it right now is because it has no long-term future.' In response, Kevin Pietersen, a former England cricketer, took to social media to counter Modi's claim, suggesting that The Hundred would evolve into a T20 competition within three years. The Hundred, which started in 2021, features a unique 100-ball format and includes both men's and women's matches. The first auction for the tournament saw James Coles becoming the most expensive player, signed by London Spirit for GBP 390,000 (approximately ₹4.81 crore). The upcoming season will include four teams backed by Indian Premier League franchises.