Google Expands Preferred Sources to AI Search Features
Google Preferred Sources Hit 345K, Expand Into AI Search

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Google has expanded its Preferred Sources feature to include AI Overviews and AI Mode, now with over 345,000 selected sources. New article carousels and the Highly Cited label are also introduced, enhancing visibility for original reporting and user-selected sources.
- 01Preferred Sources now includes over 345,000 selected sources, a significant increase from 90,000.
- 02New article carousels will highlight Preferred Sources in search results for evolving topics.
- 03The Highly Cited label is expanding to standard search results, indicating articles that reference primary reporting.
- 04Users click on Preferred Sources at twice the rate compared to other links, enhancing visibility for selected sources.
- 05Google's updates aim to strengthen the connection between audience loyalty and AI search visibility.
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Google has announced that its Preferred Sources feature has expanded to include AI Overviews and AI Mode, with users now selecting over 345,000 sources, a significant rise from 90,000. This feature allows users to easily identify links from their selected sources within AI-generated responses. Duncan Osborn, Product Manager for Google Search, emphasized that users will benefit from a clearer view of their preferred sources. Additionally, Google is introducing new article carousels that will display links to timely articles, including those from Preferred Sources. The Highly Cited label, which identifies frequently referenced articles, is also being expanded to standard search results, allowing users to see both original reporting and subsequent coverage. These updates aim to enhance the visibility of original reporting and strengthen the connection between audience loyalty and search results. Google has not yet provided a timeline for the full rollout of the new carousel formats.
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