Mel B, known as Scary Spice from the Spice Girls, has launched The O2 Scroll Stopper in collaboration with O2, aiming to combat the growing issue of doomscrolling. This WhatsApp callback service allows users to schedule a reminder from Mel B to take a break from their devices. A recent study revealed that British adults could lose nearly 4.7 years of their lives to unintentional phone use, with 36% of daily usage being mindless. Mel B stated, “We’ve all fallen into the trap of repeatedly checking our phones,” advocating for a healthier relationship with technology. O2's Digital Wellbeing strategy is designed to assist the 44% of Brits seeking to better manage their screen time. Users can receive playful reminders in Mel's signature style, encouraging them to disconnect and engage with the world around them. The initiative reflects a growing concern about the negative effects of excessive phone use, with 74% of the UK reporting adverse side effects from their device habits.