Magnum Ice Cream Company, part of Unilever, is set to expand its presence in India by increasing its factory count from one to four. This decision, announced by CEO Peter ter Kulve, comes as the company seeks to tap into India's burgeoning ice cream market, currently valued at $5 billion. Despite facing profitability pressures due to significant investments in supply chains and cold storage infrastructure, Magnum's sales in India have surged by more than 50%, driven by a growing demand for premium ice cream products. The company has revamped its product line, shifting from vegetable-fat frozen desserts to dairy-based ice cream, and has installed about 50,000 ice cream cabinets across the country to enhance distribution. Additionally, Magnum has acquired a 61.9% stake in Kwality Wall's, a strategic move aimed at strengthening its foothold in the competitive market. The expansion reflects Unilever's broader strategy to give its ice cream division more autonomy to adapt quickly to local market dynamics.