Skims, the shapewear brand founded by Kim Kardashian, has submitted a permit application to renovate the former Soft Surroundings store at 405 Nichols Road in Country Club Plaza, Kansas City, Missouri. This potential store would be Skims' first in Missouri, reflecting the brand's rapid expansion from online to physical retail, which began in 2020. By 2025, Skims plans to operate over 20 brick-and-mortar locations across the United States. The brand, valued at $5 billion following a $225 million investment, is known for its body-positive sizing and minimalist aesthetic. Kardashian has been actively involved in the brand's promotional events, often appearing at store openings, which raises the possibility of her attending this event. Skims has also collaborated with high-profile figures, including the Mahomes family, and is the official underwear partner for the NBA, WNBA, and USA Basketball. The expansion into Kansas City could further enhance Skims' visibility and celebrity connections in the region.