A recent study by Manhattan Associates highlights significant gaps in customer personalization and digital engagement within the Mexican retail sector. Despite achieving a high level of maturity in unified commerce, only 15% of retailers provide personalized shopping experiences, and just 12% offer interactive support via social media. This contrasts sharply with global averages of 28% and 31%, respectively. The report evaluated over 400 retailers across Latin America, identifying that while 85% of Mexican brands excel in product search and filtering, there is a concerning lack of advanced customer loyalty tools, especially as 60% of consumers feel the impact of rising prices. The study also found that 71% of digital shoppers in Mexico interact across physical and digital channels, emphasizing the need for seamless experiences. Notably, companies like Walmart Mexico are adapting by appointing leaders to enhance e-commerce strategies. However, sectors like restaurants continue to struggle with technology and customer service consistency, indicating that the retail landscape must evolve to meet changing consumer expectations.