Barcelona Collaborates with Olivia Rodrigo for El Clasico Shirt Design
Image: Barcelona finalise next artist for El Clasico shirt
Yahoo! NewsImage: Yahoo! News
FC Barcelona has partnered with singer Olivia Rodrigo for a special edition shirt to be worn during the upcoming El Clasico against Real Madrid on May 10. This collaboration continues Barcelona's strategy of merging sports with global music culture, following previous partnerships with artists like Ed Sheeran and Travis Scott.
- 01Olivia Rodrigo will feature on Barcelona's special edition shirt for El Clasico on May 10.
- 02Preparations for the shirt launch are already underway, including photo shoots with first-team players.
- 03Rodrigo's potential attendance on matchday is being explored, following a trend of artist appearances.
- 04This collaboration continues Barcelona's strategy of blending music with football, enhancing their commercial appeal.
- 05Rodrigo follows Ed Sheeran, who was featured in the previous El Clasico match earlier this season.
Advertisement
In-Article Ad
FC Barcelona has confirmed that Olivia Rodrigo, a prominent young artist, will be featured on their special edition shirt for the upcoming El Clasico against Real Madrid on May 10. This initiative is part of Barcelona's ongoing strategy to merge football with global music culture, enhancing their commercial presence in the sports industry. Preparations for the launch are reportedly in the final stages, with photo shoots featuring first-team players already completed. There are plans for Rodrigo to attend the match, following the trend of previous artists like Travis Scott, who was present during last season's thrilling 4-3 victory for Barcelona over Real Madrid. Rodrigo's collaboration marks her entry into a list of notable artists associated with the club, including Ed Sheeran, Drake, and Coldplay.
Advertisement
In-Article Ad
Advertisement
In-Article Ad
Reader Poll
Do you think collaborations with artists enhance the appeal of sports events?
Connecting to poll...
More about FC Barcelona
Read the original article
Visit the source for the complete story.