BJP and TMC's Combined ₹31.57 Crore Ad Spend in West Bengal Elections
BJP, TMC spent ₹31.57 crore in advertisement on Google and Meta for West Bengal polls: Data
Hindustan Times
Image: Hindustan Times
During the West Bengal elections from March 15 to April 27, 2026, the Bharatiya Janata Party (BJP) and the Trinamool Congress (TMC) collectively spent ₹31.57 crore on advertisements across Google and Meta platforms. The BJP spent approximately ₹16.98 crore, while the TMC and its consultant IPAC spent around ₹14.59 crore.
- 01BJP spent ₹16.98 crore on ads, while TMC and IPAC spent ₹14.59 crore.
- 02The BJP's Google ad expenditure was ₹12.53 crore.
- 03TMC's IPAC spent ₹10.55 crore on Google ads.
- 04Total ad spend by both parties was ₹31.57 crore.
- 05Data sourced from Meta's Ad Library and Google's ad transparency centre.
Advertisement
In-Article Ad
Between March 15 and April 27, 2026, the Bharatiya Janata Party (BJP) and the Trinamool Congress (TMC) invested a total of ₹31.57 crore on advertising in West Bengal for the upcoming elections. The BJP allocated approximately ₹16.98 crore, with ₹12.53 crore spent on Google and ₹4.45 crore on Meta platforms, which include Facebook and Instagram. The TMC, along with its political consultancy, the Indian Political Action Committee (IPAC), spent around ₹14.59 crore, comprised of ₹10.55 crore on Google and ₹4.04 crore on Meta. The data was obtained from Meta's Ad Library and Google's political ad transparency center, highlighting the significant financial resources both parties are utilizing to influence voters.
Advertisement
In-Article Ad
The substantial advertising expenditure indicates a competitive election environment in West Bengal, aiming to sway voter opinions.
Advertisement
In-Article Ad
Reader Poll
Do you think political parties should spend so much on advertisements during elections?
Connecting to poll...
More about Bharatiya Janata Party
Maharashtra Minister Nitesh Rane Convicted for Humiliating Government Engineer
Hindustan Times • Apr 28, 2026
Haryana Assembly Approves Women Empowerment Committee Amid Congress Boycott
The Hindu • Apr 28, 2026
Modi's Campaign Rally in Bengal Signals Confidence Ahead of Elections
The Economic Times • Apr 28, 2026
Read the original article
Visit the source for the complete story.