BJP and TMC's Combined ₹31.57 Crore Ad Spend in West Bengal Elections
BJP, TMC spent ₹31.57 crore in advertisement on Google and Meta for West Bengal polls: Data
Hindustan Times
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During the West Bengal elections from March 15 to April 27, 2026, the Bharatiya Janata Party (BJP) and the Trinamool Congress (TMC) collectively spent ₹31.57 crore on advertisements across Google and Meta platforms. The BJP spent approximately ₹16.98 crore, while the TMC and its consultant IPAC spent around ₹14.59 crore.
- 01BJP spent ₹16.98 crore on ads, while TMC and IPAC spent ₹14.59 crore.
- 02The BJP's Google ad expenditure was ₹12.53 crore.
- 03TMC's IPAC spent ₹10.55 crore on Google ads.
- 04Total ad spend by both parties was ₹31.57 crore.
- 05Data sourced from Meta's Ad Library and Google's ad transparency centre.
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Between March 15 and April 27, 2026, the Bharatiya Janata Party (BJP) and the Trinamool Congress (TMC) invested a total of ₹31.57 crore on advertising in West Bengal for the upcoming elections. The BJP allocated approximately ₹16.98 crore, with ₹12.53 crore spent on Google and ₹4.45 crore on Meta platforms, which include Facebook and Instagram. The TMC, along with its political consultancy, the Indian Political Action Committee (IPAC), spent around ₹14.59 crore, comprised of ₹10.55 crore on Google and ₹4.04 crore on Meta. The data was obtained from Meta's Ad Library and Google's political ad transparency center, highlighting the significant financial resources both parties are utilizing to influence voters.
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The substantial advertising expenditure indicates a competitive election environment in West Bengal, aiming to sway voter opinions.
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