Iceland, a popular supermarket chain in the UK, is encouraging older shoppers aged 60 and over to take advantage of a 10% discount available every Tuesday. To benefit from this offer, customers must present a valid form of identification, such as a senior bus pass or driving license, and possess an Iceland Bonus card, which is free to obtain. The discount applies to one transaction per Tuesday and cannot be combined with other promotions or used for alcohol purchases in Scotland, Northern Ireland, and Wales. Additionally, bulk buys of six or more of any one product are excluded from the discount. Shoppers can sign up for the Bonus card online or in-store and can earn rewards for their savings. However, it's important to note that any unused Bonus card savings will expire if not used within 24 months. This initiative aims to provide financial relief to seniors while promoting shopping at Iceland stores.