During his oath-taking ceremony as Chief Minister of Tamil Nadu, Vijay Joseph made a significant fashion statement by wearing a bespoke matte-black suit designed by Zafir Ahmed, the owner of the Zafir & Shadab label. This choice marked a departure from the traditional white veshti and shirt typically worn by politicians in the region. The design was inspired by Joseph's character in the film 'Beast,' where he portrayed a sharp intelligence agent. Ahmed explained that the black fabric was chosen for its commanding presence, making it suitable for both the stage and camera. This sartorial decision not only reflects Joseph's confidence in his leadership but also symbolizes a new beginning in Tamil Nadu's political narrative. The Zafir & Shadab atelier has dressed numerous celebrities and is recognized for its handcrafted precision suits, making this moment historic for the brand as well. By opting for a modern suit over conventional political attire, Joseph is setting a new standard for political branding in South India, emphasizing his vision of change.