Belgian jewellers are seizing the opportunity presented by the Antwerp Six exhibition at the MoMu fashion museum, which celebrates 40 years since the iconic fashion designers showcased their work. The exhibition, running until January 2027, aims to not only attract museum visitors but also draw customers into local shops, thereby enhancing the international profile of Belgian jewellery. Romy Cockx, co-curator of the exhibition, emphasizes the intrinsic link between fashion and jewellery, a connection that many local brands, such as Wouters & Hendrix, are eager to highlight. The company has launched key chains featuring their signature mussel motif to engage a wider audience and encourage visits to their store nearby. The exhibition also allows jewellers to display historical pieces made for the Antwerp Six, reinforcing their credibility. The Belgian jewellery scene is diverse, with designers like Celine Daoust and Christa Reniers offering unique styles that reflect the city's rich craft heritage. Despite the challenges of a small domestic market, many jewellers are expanding internationally, with plans for new showrooms in cities like Paris and retail networks in major global cities. This strategic growth aims to transform the renewed attention from the exhibition into lasting brand strength and wider retail presence.