Netflix has initiated a new venture called INKubator, aimed at producing animated shorts through generative AI technology. This move comes amidst Hollywood's mixed feelings about AI in content creation. Currently, INKubator is in the process of hiring for essential roles, such as a head of technology, which suggests that it may be some time before any content is released. The studio's initial focus will be on short-form animated projects, but there are intentions to eventually develop longer-form content as well. Netflix's commitment to AI is not new; the company has previously integrated AI into its advertising strategies and acquired InterPositive, an AI startup founded by actor Ben Affleck. The generative AI content from INKubator is expected to complement Netflix's upcoming vertical video features for its mobile app, potentially enhancing user engagement.