On April 24, 2023, global pop star Rihanna visited India for the launch of her beauty brand, Fenty Beauty. During her trip, she learned Bharatanatyam mudras from Nejm, a Tamil model and influencer, who shared videos of the interaction that garnered over 5.6 million views on Instagram. Nejm, who has over 680,000 followers, is known for her advocacy of South Indian beauty standards, having won the Vogue Model of the Year award in 2025. She aims to represent women who are dark-skinned, curvy, and strong, challenging the conventional beauty norms prevalent in the media. Nejm's journey into modeling began unexpectedly when a date encouraged her to pursue it, leading to significant opportunities in Mumbai. Through her platform, she celebrates the beauty of South Indian women, emphasizing that health and strength come in diverse forms.