HMA Partners with PrizePicks to Enhance Sports Media Engagement
HMA Strikes Partnership Deal with PrizePicks
Image: Businesswire
HMA, the largest sports network on YouTube, has entered a significant partnership with PrizePicks, a leading sports entertainment operator in the U.S. PrizePicks will be the presenting partner for HMA's 200+ shows, marking a pivotal investment in independent sports media and enhancing fan engagement.
- 01The partnership is the largest in HMA's history, emphasizing a shift in premium brand investments in independent sports media.
- 02PrizePicks will sponsor HMA's network of over 200 local and regional shows on YouTube and social media.
- 03The collaboration aims to create a hyper-local and targeted reach across various fanbases in the U.S.
- 04HMA's 'Creator Collective' will integrate with PrizePicks, featuring 15 shows live and more launches planned.
- 05PrizePicks is recognized for its Responsible Gaming practices, having received iCAP accreditation from the National Council on Problem Gambling.
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HMA, recognized as the commercial engine behind the largest sports network on YouTube, has announced a landmark partnership with PrizePicks, a leading sports entertainment operator in the United States. This collaboration will see PrizePicks serve as the presenting partner across HMA’s extensive network of over 200 local and regional shows on YouTube and social media. This agreement represents the largest partnership in HMA's history and signifies a major investment by a prominent brand in independent sports media. According to Borna Nazari, HMA's CEO, this partnership validates their efforts and opens new opportunities for growth. The integration of PrizePicks into HMA's 'Creator Collective' will enhance the fan experience, with 15 shows already live and more expected to launch. Furthermore, PrizePicks is committed to Responsible Gaming, having earned iCAP accreditation from the National Council on Problem Gambling in 2025, making it the first fantasy sports operator to achieve this recognition.
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This partnership enhances the visibility of independent sports media and connects fans more deeply with their favorite sports and teams.
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