Gen Z is reshaping the luxury bag market by focusing on functionality and unique designs rather than brand logos. Consumers like Simran Sukhnani and Aarushi are gravitating towards small businesses and homegrown brands that offer distinctive, sustainable options. As Annika Saraf of AKINNA notes, the new luxury emphasizes craftsmanship and material integrity. The digital landscape has accelerated design cycles, leading to a focus on visual appeal and usability. This generation values bags that serve multiple purposes and withstand trends, as evidenced by their preference for brands like Mokobara and Miraggio. Mansi Saxena, founder of Kali India, highlights the importance of creating luxury items that are recognizable for their design rather than their logos. This shift reflects a broader trend where consumers are looking for products that are made with intent and can last for generations.