Surge in Short-Term Rentals Ahead of World Cup in South Florida
Need a place to stay to see Brazil or Colombia in World Cup? Rentals in demand
Image: Miami Herald
Short-term rental bookings in South Florida are soaring as the FIFA 2026 World Cup approaches, driven by high-profile matches featuring Brazil and Colombia. Miami and Fort Lauderdale are experiencing significant increases in demand, with over 14,000 nights booked for key games, reflecting a robust tourism rebound despite challenges in the hotel sector.
- 01Short-term rental demand in South Florida has surged by 55% compared to last year, with over 1.72 million nights reserved for the World Cup group stage.
- 02The most booked match is Colombia vs. Portugal on June 27, with 14,729 nights reserved, marking a 106% increase in Miami.
- 03Average rental rates for key matches are $340 in Fort Lauderdale and $342 in Miami, showing modest increases since January.
- 04Miami is hosting four group stage games, contributing to a 70% increase in bookings for Fort Lauderdale and a 130% rise for Miami.
- 05Despite rising demand, hotel reservations have been disappointing, with prices falling due to high overall costs associated with attending the tournament.
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As the FIFA 2026 World Cup approaches, short-term rental bookings in South Florida are experiencing a significant surge, providing a much-needed boost to the local tourism sector. Data from AirDNA indicates that the demand for accommodations has increased by 55% compared to the same dates last year, with over 1.72 million nights booked for the tournament's group stage. Notably, the highly anticipated match between Colombia and Portugal on June 27 has led to 14,729 reserved nights, marking a 106% increase in Miami. Average rental rates for this match stand at $340 in Fort Lauderdale and $342 in Miami. Other matches, such as Brazil vs. Scotland, are also driving demand, with 13,520 nights booked. Despite this surge in short-term rentals, the hotel industry is struggling, with disappointing reservations and falling prices, as the overall cost of attending the tournament remains a concern for many fans. The region's ample rental inventory is helping accommodate the influx of visitors, positioning South Florida as a key destination for World Cup attendees.
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The surge in short-term rentals is revitalizing the local tourism industry in South Florida, benefiting homeowners and local businesses.
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