Akhilesh Yadav, the leader of the Samajwadi Party (SP) in Uttar Pradesh, has officially ended the party's collaboration with the Indian Political Action Committee (I-PAC), a consultancy that was instrumental in shaping the SP's strategy for the upcoming 2027 Assembly elections. This decision comes shortly after the disappointing electoral outcomes in West Bengal, where I-PAC had previously assisted Mamata Banerjee's All India Trinamool Congress. Yadav cited funding issues and a perceived decline in I-PAC's effectiveness following the departure of its founder, Prashant Kishor, as reasons for the split. Additionally, legal troubles involving I-PAC director Vinesh Chandel have raised concerns within the SP about the security of sensitive electoral information. In light of these challenges, the SP is now utilizing Showtime Consulting for data analysis and a Karnataka-based agency for survey operations. Yadav has intensified his criticism of the BJP, alleging misuse of institutions and calling for more transparency in the electoral process, including live telecasts of counting proceedings. As the SP seeks to consolidate support from backward classes, Dalits, and minorities under its Pichhda, Dalit, and Alpsankhyak coalition strategy, the party is gearing up for a crucial battle against a well-organized BJP in Uttar Pradesh.