U2 Appoints Sulinna Ong as New Management Partner to Drive Creative Innovation
U2 Hires Former Spotify Executive Sulinna Ong As Management Partner
Image: Billboard
U2 has appointed Sulinna Ong as a management partner, focusing on creative and innovation aspects. Ong will collaborate with Full Stop’s Irving and Jeffrey Azoff and report directly to the band members. She brings extensive experience from Spotify and the music industry, aiming to enhance U2's artistic vision.
- 01Sulinna Ong's role is newly created, emphasizing creative and innovative management for U2.
- 02Ong will work alongside Irving and Jeffrey Azoff from Full Stop Management.
- 03She has been recognized in Billboard's Women in Music for four consecutive years, from 2023 to 2026.
- 04U2 has achieved 34 songs on the Hot 100, including two No. 1 hits.
- 05The band is currently working on a new album and recently filmed a music video in Mexico City.
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U2 announced the hiring of Sulinna Ong as a management partner, a role aimed at enhancing the band's creative and innovative direction. Ong will collaborate with Irving and Jeffrey Azoff of Full Stop Management and will report directly to U2's members: Bono, The Edge, Adam Clayton, and Larry Mullen Jr. The band praised Ong for her 'flair, finesse, and clarity' in understanding their artistic vision. Prior to this role, Ong gained significant experience at Spotify and across various sectors in the music industry, including record labels and artist management. She has been recognized in Billboard's Women in Music list for four consecutive years, from 2023 to 2026. U2, known for their numerous hits and iconic status, is currently working on a new album, with a recent music video filmed in Mexico City for their upcoming song 'Street of Dreams.'
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