During the 'Aaroh 2026' awareness program in Lucknow, experts urged men to pay attention to breast cancer symptoms, particularly lumps in the chest area. Prof Anand Mishra from KGMU's endocrine surgery department noted that while male breast cancer is rare, its incidence is rising due to factors such as age, genetic predisposition, and obesity. The event, themed 'Inspiring Life Beyond Cancer', attracted over 300 breast cancer survivors from Uttar Pradesh and neighboring states, aiming to promote awareness and early detection. KGMU Vice Chancellor Prof Sonia Nityanand emphasized the availability of government schemes to ensure that financial barriers do not hinder access to quality treatment. Actor Padmini Kolhapure, the chief guest, encouraged attendees to maintain hope and resilience. The program also featured a fashion show by survivors and a Kathak performance by survivor Neha Singh, celebrating the strength of those who have battled cancer. Prof Mishra reassured attendees that world-class treatment is accessible at government facilities like KGMU, eliminating the need for expensive travel for care.