Akshaya Tritiya will be celebrated on April 19, 2026, with the Tritiya Tithi starting at 10:49 AM and concluding at 07:27 AM on April 20. This festival is traditionally marked by a surge in gold purchases, as many believe it brings wealth and prosperity. City-specific muhurat timings for gold buying vary, with timings ranging from 10:49 AM to 12:38 PM across major cities like Mumbai, Delhi, and Bengaluru. According to Kaynat Chainwala, AVP of commodity research at Kotak Securities, the demand for gold is shifting from traditional jewellery to lighter investment formats, such as 24K coins and bars. The trend indicates that urban investors, particularly millennials, are increasingly opting for regulated investment options like SEBI-regulated ETFs. To assist consumers, the Bureau of Indian Standards has launched a mobile app for verifying the authenticity of gold jewellery, enhancing consumer engagement and access to hallmarking information.