The Pakistani clothing label Wajayesha Official has stirred controversy by posting digitally altered images of Bollywood actress Alia Bhatt modeling its silk collection. The brand shared vibrant photos of Bhatt on Instagram, claiming, “Even Alia Bhatt likes our pure sheesha silk collection!!” However, fans quickly pointed out that the images were forged, leading to a flurry of comments questioning whether Bhatt was aware of the brand's actions. In response to the backlash, Wajayesha Official maintained a playful tone, stating, “No, she will not” when asked if Bhatt would sue them, and encouraging users to make the post viral so she could find out. The original images used in the edits were reportedly taken from Bhatt's social media and public appearances, including a notable look from the L'Oréal Paris runway in Paris in 2024. This incident underscores the ongoing debate regarding the ethical use of celebrity images in marketing, particularly by smaller brands.