A recent study led by psephologist John Curtice has revealed that Reform UK is increasingly dependent on socially conservative views, which may hinder its ability to significantly boost its poll ratings. The British Social Attitudes report indicates that while supporters express dissatisfaction with politicians and public services, new recruits are more ideologically driven rather than motivated by discontent. The study found that support for Reform could plateau in the mid- to high-20s percentage range, with Curtice suggesting that 30% is a likely ceiling given the party's current campaign focus. Key characteristics of Reform supporters include a higher likelihood of voting for Brexit, being older, male, and having lower educational qualifications. The survey also highlighted significant social attitudes among supporters, such as 67% believing migrants harm the economy and 75% asserting they undermine UK culture. The findings suggest that while improving public services may not be sufficient to counter Reform's rise, the party's ideological appeal remains a crucial factor in its support.