Colombia has established itself as the world capital for birdwatching, boasting 1,900 identified bird species, which represents 20% of all known species globally. On May 9, the country won the Global Big Day, recording 1,566 species, marking its fifth consecutive victory in this annual birdwatching event. This achievement underscores Colombia's rich biodiversity and the significance of ecotourism in promoting sustainable regional development. Carmen Caballero, president of ProColombia, emphasized that birdwatching serves as a platform to showcase the country's ecosystems and attract travelers seeking authentic experiences. Colombia’s varied geography, from the Amazon rainforest to the Andean peaks, supports a multitude of bird species, while decades of political conflict have inadvertently preserved many habitats. This preservation allows for the potential discovery of new species, further enhancing the country's appeal as a birdwatching destination. The success of birdwatching in Colombia not only supports local businesses but also highlights the importance of conservation efforts in protecting the nation's biological heritage.