The Rise of 'Grannycore' Fashion: Youngsters Embrace Nostalgic Styles
'Granny' fashions are taking over the high street as youngsters try to ape nan
Image: Dailystar Co Uk
The 'grannycore' fashion trend is gaining popularity among young people in the UK, inspired by the TV show 'Rivals'. With styles like polka dots, pearls, and vintage accessories making a comeback, searches for items like brooches and heirloom jewelry have surged significantly. This trend reflects a broader cultural nostalgia and a desire for comfort in fashion.
- 01The TV show 'Rivals' has sparked a resurgence in 'grannycore' fashion, influencing shopping habits among young viewers.
- 02Searches for 'brooch aesthetic' increased by 110%, while 'maximalist accessories' rose by 105%.
- 03The term 'granny' in fashion is associated with safety, nostalgia, and inherited taste, according to fashion expert Laura Assouline.
- 04Younger shoppers are also gravitating towards 'granny perfumes', reminiscent of scents found in bingo halls.
- 05The trend extends to men's fashion, with the 'posh grandpa' style gaining traction, showcased by celebrities like Harry Styles and Timothée Chalamet.
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The 'grannycore' fashion trend is sweeping across the UK, heavily influenced by the popular TV show 'Rivals', which celebrates 1980s excess and vintage styles. Young fashion enthusiasts are turning to their grandmothers' wardrobes for inspiration, embracing elements like polka dots, pearls, and floral patterns. According to Laura Assouline from The Set Set, the show is significantly shaping consumer behavior, making retro styles more desirable. Pinterest has predicted a rise in brooches, coining the phrase: 'If your grandma wouldn’t wear it, is it even the vibe?' This trend is evident in the 110% increase in searches for 'brooch aesthetic' and a 150% surge in interest for lace bandanas. The appeal of 'granny' aesthetics lies in their association with comfort and nostalgia. Additionally, the trend is not limited to women's fashion; men are also adopting 'posh grandpa' styles, with celebrities like Harry Styles and A$AP Rocky leading the way. As younger generations seek comfort and a connection to the past, 'grannycore' is set to redefine contemporary fashion.
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The resurgence of 'grannycore' fashion is influencing shopping habits, leading to increased sales of vintage-inspired clothing and accessories.
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