Microsoft has officially changed its gaming division's name back to Xbox, moving away from the previous name, Microsoft Gaming. In a memo, CEO Asha Sharma and chief content officer Matt Booty outlined their vision for the future, stating that the name change reflects their ambition to increase daily active players. They acknowledged current challenges, including infrequent feature updates on consoles and a weaker presence on PC. To address these issues, they emphasized the need for a transformation in how they operate. The executives identified four key priorities: hardware, content, experience, and services. They plan to stabilize the existing console generation, grow their portfolio of beloved franchises, and enhance the overall player experience. Furthermore, they intend to fortify Xbox Game Pass and explore mergers and acquisitions to boost growth. Their strategy aims to create a more cohesive gaming ecosystem that allows players to enjoy their games across multiple devices seamlessly.