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California AG Investigates Influencer Payments in Gubernatorial Campaigns
California AG Rob Bonta probing influencer interference in governor battle
Image: New York Post
California Attorney General Rob Bonta is investigating complaints regarding gubernatorial candidates, particularly Tom Steyer, who allegedly paid influencers for endorsements without proper disclosure. The California Fair Political Practices Commission is also involved, examining potential violations of campaign finance laws.
- 01Rob Bonta stated his office is reviewing complaints about undisclosed payments to influencers by gubernatorial candidates.
- 02The California Fair Political Practices Commission (FPPC) is responsible for enforcing campaign finance laws and is investigating Tom Steyer's influencer payments.
- 03Steyer's campaign reportedly offered $10 per video to influencers, with additional bonuses based on view counts.
- 04California law mandates that paid endorsements by online creators must be disclosed, a requirement that was allegedly not followed by some influencers.
- 05Critics, including influencers who declined offers, describe the outreach strategy as exploitative and predatory.
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California Attorney General Rob Bonta is examining numerous complaints regarding gubernatorial candidates, especially Tom Steyer, who has been accused of paying influencers for endorsements without proper disclosure. Bonta emphasized that while his office is involved, the California Fair Political Practices Commission (FPPC) holds the primary responsibility for investigating campaign finance violations. The FPPC is looking into Steyer’s substantial payments to influencers, which critics argue are an attempt to mislead voters. Campaign documents reveal that Steyer's team offered influencers $10 per video, with incentives based on engagement metrics. California's 2023 law requires influencers to disclose any paid endorsements, a regulation some influencers reportedly failed to follow. Steyer's spokesperson defended the campaign's practices, asserting that all payments are disclosed in finance reports and that they inform creators of their disclosure obligations. However, some influencers have criticized the campaign's strategy as exploitative, suggesting it preys on creators in need of income.
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The investigation into influencer payments could affect the transparency of political campaigning in California.
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