Hyderabad has emerged as a dominant player in India's jewellery retail leasing market, capturing 31% of the total market share in 2025, a significant rise from 15% in 2024. This growth is part of a broader trend where major cities like Chennai and Delhi-NCR also play crucial roles, although Delhi-NCR's share plummeted to 10%. The total absorption of retail leasing by jewellery brands in Hyderabad doubled to 0.8 million sq ft, reflecting a surge in consumer spending and the expansion of established jewellery brands. Notably, the report by CBRE indicates a strong preference for larger jewellery stores, with those exceeding 8,000 sq ft accounting for nearly 50% of total leasing activity, a sharp increase from just 14% in 2019. This shift towards large-format stores includes features like VIP bridal lounges and augmented-reality zones, enhancing customer engagement. The trend is also spreading to tier-II and tier-III cities, where lower operating costs and strong wedding demand are prompting brands to expand aggressively. Overall, the jewellery retail landscape is evolving, with a clear shift towards larger, experience-oriented retail formats.