Marqeta's 2026 Report Highlights Shift in Consumer and SMB Credit Behavior
Marqeta Research Reveals Consumer and SMB Credit Behavior Has Evolved Beyond Traditional Models, Creating New Opportunity for Providers
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Marqeta's 2026 State of Credit Report reveals that traditional credit models are outdated as consumers and small to medium-sized businesses (SMBs) seek more flexible credit options. The report indicates a growing preference for Buy Now, Pay Later (BNPL) and flexible credentials, creating opportunities for providers to enhance customer retention and adapt to evolving credit needs.
- 0166% of consumers own a credit card, with 57% carrying multiple cards.
- 0279% of BNPL users continue to use it alongside credit cards, indicating BNPL complements rather than replaces traditional credit.
- 0348% of consumers aged 18-44 are interested in flexible credentials that switch between debit, credit, and BNPL.
- 0463% of denied credit card applicants were not offered alternative products, highlighting a gap in customer retention strategies.
- 0553% of consumers trust established fintechs for financial services, indicating a shift towards non-bank providers.
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Marqeta's 2026 State of Credit Report, based on surveys of 4,000 consumers and 1,000 small and medium-sized businesses (SMBs) in the US and UK, reveals a significant evolution in credit behavior. Traditional credit models are failing to meet the needs of consumers and SMBs, who now utilize multiple credit products tailored to specific transactions. Notably, 79% of Buy Now, Pay Later (BNPL) users continue to use BNPL even when credit cards are available, suggesting that BNPL is becoming an essential complement to traditional credit. The report highlights a rising interest in flexible credentials, with 48% of younger consumers expressing a desire for cards that can switch between payment types. Additionally, many consumers are dissatisfied with the lack of alternative credit options when applications are denied, with 63% of those denied not receiving any alternative offers. Marqeta aims to address these gaps by providing a platform that supports a variety of credit products, allowing businesses to adapt to evolving customer needs and build stronger relationships.
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The evolving credit landscape may lead to increased competition among financial service providers, benefiting consumers and SMBs with more tailored credit options.
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