Meta Platforms, Inc. is reportedly working on a new AI shopping agent called 'Hatch' that draws inspiration from the OpenClaw platform. Announced by CEO Mark Zuckerberg during the company's earnings call, Hatch is intended to enhance shopping experiences on Instagram, allowing users to purchase items featured in Instagram Reels. The agent has been tested with simulated versions of third-party services such as DoorDash and Reddit, indicating its potential versatility. Meta's strategy includes making AI agents more user-friendly, with Zuckerberg emphasizing the need for accessibility in AI technology. The company is also exploring partnerships with Anthropic models for testing, although the final version is expected to operate on Meta's own Muse Spark model. The launch of Hatch is anticipated closer to the end of 2023, as Meta aims to bolster its competitive edge against platforms like TikTok Shop. Additionally, there are hints that Meta's smart glasses could integrate these AI capabilities in the future.