The launch of the Swatch and Audemars Piguet Royal Pop collection on Saturday sparked significant chaos across the United States, as fans eagerly lined up to purchase the new watches. The collection features eight colorful designs priced between $400 and $420, a stark contrast to the typical Audemars Piguet Royal Oak models, which can range from $36,600 to $112,700. Due to overwhelming demand, Swatch closed at least 17 stores in various states, including California, Florida, New York, Texas, and Michigan, citing public safety concerns. Reports of fights breaking out among customers were widespread, with several incidents leading to police involvement. In Austin, Texas, three individuals were arrested for criminal trespassing after refusing to disperse when asked by law enforcement. Swatch acknowledged the extraordinary demand for the collection but emphasized that it is not a limited edition. The company warned customers against rushing to stores, as some individuals were already reselling the watches online for as much as $8,500. Similar chaos was reported internationally in Switzerland, France, and England.