California Governor Gavin Newsom has taken a significant step towards securing support for his 2028 presidential campaign by appointing Rohit Chopra as a key ally in consumer protection. Newsom framed this selection as a response to the Trump administration's perceived neglect of consumer rights, emphasizing the need for strong leadership in California. Chopra, a protégé of Senator Elizabeth Warren, is seen as a move to attract progressive voters, especially as other contenders like Kentucky Governor Andy Beshear seek Warren's backing. However, the appointment has sparked criticism from industry groups, with some labeling it a puzzling choice given Newsom's previous stance against overregulation. The relationship between Newsom and Warren has been reinforced through past collaborations, including support during the 2021 recall election. Despite this, political analysts express skepticism about the effectiveness of seeking Warren's endorsement, referencing her limited success in previous campaigns. Overall, this strategic move by Newsom highlights his commitment to aligning with progressive values as he prepares for the upcoming election.