LT Foods and KidZania India Launch Interactive Basmati Rice Factory Experience for Kids
LT Foods partners with KidZania India for immersive basmati rice factory experience for children
The Economic TimesImage: The Economic Times
LT Foods Ltd. has partnered with KidZania India to create an immersive factory experience aimed at educating children aged 4 to 14 about the journey of Basmati rice. This initiative allows kids to engage in hands-on activities, learning about the production process while fostering a connection with food quality and innovation.
- 01LT Foods collaborates with KidZania India for an immersive Basmati rice factory experience.
- 02Children aged 4 to 14 will learn about the rice production process through role-play.
- 03Participants will receive a digital certificate and a 200g pack of Basmati rice upon completion.
- 04The initiative aims to instill values of quality and responsibility in young consumers.
- 05This partnership enhances consumer engagement and brand affinity for LT Foods.
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LT Foods Ltd., a prominent FMCG company based in India, has teamed up with KidZania India to introduce an innovative factory experience focused on Basmati rice. This unique initiative invites children aged 4 to 14 to step into the role of a Production Engineer, where they will engage in a 25-minute interactive session that showcases the intricate process of rice production. From paddy procurement to final packaging, children will learn about the technology and craftsmanship involved in creating one of the world's most beloved food products. Upon completing their experience, participants will take home a 200g pack of Basmati rice and a digital certificate, marking their journey as certified Production Engineers. Ashwani Arora, Managing Director & CEO of LT Foods, emphasized the importance of fostering connections between consumers and their food, while Sanjeev Kumar, Chairman of KidZania India, highlighted the initiative's role in deepening understanding and engagement for families. This partnership not only promotes educational values but also strengthens brand loyalty among young consumers.
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This initiative provides children with a unique educational opportunity that enhances their understanding of food production, potentially influencing their future consumer choices.
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