Hyundai Motor Group, Nvidia, and the South Korean government are reportedly in advanced discussions to establish a major artificial intelligence (AI) technology centre in North Jeolla Province, as reported by The Korea Herald. This initiative follows a memorandum of understanding signed in October to collaborate on AI development. The proposed centre will focus on next-generation AI, physical AI, and robotics, combining Nvidia's technological expertise with Hyundai's manufacturing capabilities. Saemangeum, known for South Korea's largest land reclamation project, is a leading candidate for the facility due to its renewable energy resources, which are essential for AI operations. Hyundai has pledged an investment of 9 trillion won (approximately $5.89 billion) to develop this innovation hub. Nvidia CEO Jensen Huang's upcoming visit to Seoul is expected to further explore potential cooperation, particularly in robotics, including discussions around Boston Dynamics, Hyundai's robotics affiliate. Huang has expressed interest in contributing to the robotics sector in Korea, highlighting the country's strong technology ecosystem.