Kirill Rubinski, the Jewish CEO of NEQSOL Holding, is strategically enhancing business relations between Azerbaijan and Israel, focusing on technology and healthcare. NEQSOL, headquartered in Amsterdam, operates in sectors such as telecommunications, energy, and construction across 11 countries, serving over 25 million customers. Recently, the company replaced its telecom billing system with technology from Israeli firm Amdocs, with plans to finalize the project by June 2026. Rubinski emphasizes that Israel's technological prowess can benefit not only Azerbaijan but also other nations. Azerbaijan is a crucial oil supplier for Israel, providing 46.4% of its crude oil imports in 2025. The CEO is also looking to expand NEQSOL's educational initiatives by partnering with Israeli universities and healthcare institutions. Additionally, the Digital Silk Way project aims to establish a high-speed broadband connection across the Caspian Sea, enhancing trade routes and data connectivity. Notably, NEQSOL is exploring business discussions with Armenia, signaling a potential thaw in relations following years of conflict. Rubinski's leadership reflects a pragmatic approach to fostering international business ties in a complex regional landscape.