In a recent roadshow in Kolkata, tea enthusiast Avik showcased a unique long leaf Darjeeling tea, highlighting the need for greater appreciation of this heritage beverage among Indians. As Darjeeling tea faces challenges similar to those of Champagne, there is a call to elevate its status and knowledge within the country.

• 01Avik introduced a rare long leaf Darjeeling tea that can be steeped twice.
• 02Darjeeling tea faces challenges similar to Champagne, including climate change and competition.
• 03Many Indians are unaware of the prestige of Darjeeling tea compared to international champagne brands.
• 04The marketing of milk-brewed chai has overshadowed the recognition of high-quality Darjeeling teas.
• 05Younger tea sellers like Avik are crucial for preserving the knowledge and culture of Darjeeling tea.

Reviving interest in Darjeeling tea could benefit local producers and preserve cultural heritage.