India's Central Consumer Protection Authority has taken decisive action against deceptive online practices by imposing fines on two major companies: PhysicsWallah and McAfee India. PhysicsWallah, an educational platform, was fined ₹500,000 for employing manipulative tactics targeting its young audience. The platform utilized a method known as 'confirm shaming,' which included automatically adding a ₹10 donation to users' bills without their explicit consent and employing guilt-inducing messages to prevent users from opting out. Furthermore, it misled users by advertising free courses while requiring personal information for access. McAfee India faced a fine of ₹100,000 for using fear-based messaging on its renewal page, which pressured users into renewing subscriptions by suggesting that opting out would lead to immediate cybersecurity risks. The authority has mandated both companies to revise their user interfaces to ensure transparency and fairness. This enforcement underscores the importance of allowing consumers to make informed choices without manipulation or hidden costs.