The Delhi High Court has ruled in favor of Bollywood actor Arjun Kapoor, affirming his personality rights and restricting unauthorized use of his name, image, and identity. In an order issued on April 29, the court noted that Kapoor has established a unique public persona through his work in the film industry, which was being unlawfully exploited by various entities for financial gain. The court specifically addressed the use of AI tools to create sexually explicit content featuring Kapoor, declaring such actions as clear violations of his personality rights. The court ordered the immediate removal of all infringing content, citing potential irreparable damage to Kapoor's image. The actor had filed the suit after discovering merchandise, including T-shirts and mugs, bearing his likeness, and instances of AI-generated deepfake content that replicated his voice. This ruling adds to a series of similar decisions by the court, which has previously protected the personality rights of other public figures, including actor Vivek Oberoi and filmmaker Karan Johar.