Goliath, a Singapore-based outdoor apparel brand, was founded by Kenneth Wong and Maribelle Su after Wong's challenging experience climbing in the Himalayas. The duo raised S$80,000 through crowdfunding to produce high-quality, affordable hiking gear, with prices ranging from S$99 for merino wool tees to S$269 for shell jackets. Their products are designed for performance, featuring 20,000mm waterproofing and 20,000g/m2/24h breathability, comparable to established brands. The brand's name, Goliath, symbolizes Wong's personal journey, inspired by his mother's battle with cancer. Both founders are deeply involved in the design and development process, ensuring that functionality takes precedence over fashion. Their gear has been tested in real-world conditions, including climbs in the Himalayas and Mount Kilimanjaro, where it performed well against extreme weather. Goliath aims to create products that are versatile enough for everyday wear while remaining true to their outdoor roots. The founders hope to expand their product range responsibly and eventually give back to underserved communities.