Spotify has announced a new initiative to verify non-AI artists, aimed at fostering authenticity and trust in the music industry. The 'Verified by Spotify' badge will be awarded to artists who demonstrate consistent listener engagement and adhere to Spotify's platform policies. This verification process excludes AI-generated or AI-persona artists, emphasizing the importance of human artistry. The badge will feature a light green checkmark and will appear next to artist names in search results and on their profiles in the coming weeks. Spotify anticipates that 99% of artists actively searched by users will receive verification at launch. The company is prioritizing artists with significant fan interest and impactful contributions to music culture, rather than those producing content primarily for passive listening. Additionally, Spotify will introduce a beta section on artist profiles that showcases career milestones, release activity, and touring information, enhancing the overall artist experience for listeners.