Tommaso Debenedetti, an Italian schoolteacher and former journalist, has made headlines for his elaborate hoaxes that falsely declare famous writers dead. Most recently, on May 6, an account impersonating Ingrid Carlberg, a member of the Swedish Academy, announced the death of Orhan Pamuk, the Nobel Prize-winning Turkish novelist. This false news quickly spread across social media, prompting widespread mourning for the 73-year-old author, known for works like *My Name Is Red* and *The Museum of Innocence*. Hours later, the account revealed it was a hoax created by Debenedetti, who has a long history of similar pranks. In the past, he has also falsely declared the deaths of Elena Ferrante, the pseudonymous author of the *Neapolitan Quartet*, and Kazuo Ishiguro, a Japanese-British novelist. His deceptive tactics exploit the rapid sharing nature of social media, demonstrating how easily misinformation can circulate. Debenedetti has claimed that his hoaxes serve as a critique of the media's credulity, particularly in the age of social media where verification is often bypassed for speed. Despite the backlash, he expresses no regrets and plans to continue his hoaxing activities.