The Bharatiya Janata Party (BJP) has adopted a comprehensive strategy in West Bengal to counter the three-term rule of the All India Trinamool Congress (TMC). Key to this strategy was the categorization of polling booths into platinum, gold, silver, and bronze, allowing the party to allocate resources effectively. The BJP increased its number of active ground workers from 100,000 to 300,000, enhancing its organizational strength. The party focused on urban areas, particularly high-rises and bastis, adapting its outreach to engage these communities. This included appointing 'high-rise pramukhs' to oversee campaigning in specific neighborhoods. Additionally, the BJP targeted women voters through initiatives like the Annapurna scheme, which provides women with ₹3,000 monthly, aiming to shift support from TMC. Union home minister Amit Shah's active involvement in the campaign underscored the importance of West Bengal for the BJP, especially ahead of the 2024 general elections, as the party seeks to capitalize on growing dissatisfaction with the TMC's governance.