NBA Reports Record Television Viewership Growth for 2024 Season
NBA touts near doubling of television viewership
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The NBA announced that 170 million viewers in the U.S. watched its games during the 2024 season, marking an 86% increase from last year. This surge is attributed to new television deals, including Amazon Prime Video and NBC/Peacock, resulting in the league's best viewership in 24 years.
- 01170 million U.S. viewers tuned in to NBA games, an 86% increase from last season.
- 02The league's average viewership reached a 13-year high, up 35% year-over-year.
- 0357 telecasts averaged 2 million viewers, the highest since the 2011-12 season.
- 04NBA games were watched for over 920 million hours, a 25% increase from last season.
- 05The All-Star Game averaged 8.8 million viewers, the highest since 2011.
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The NBA reported a significant increase in television viewership for the 2024 season, with 170 million people in the United States watching games across major platforms including ABC/ESPN, Amazon Prime Video, NBC/Peacock, and NBA TV. This marks an 86% rise from the previous season and the league's best viewership in 24 years. The average viewership across these platforms was the highest in 13 years, reflecting a 35% increase compared to last season. Notably, 57 telecasts reached an average of 2 million viewers, the most since the 2011-12 season. Viewership hours exceeded 920 million, a 25% increase, and the NBA's social media channels garnered a record 228 billion views, up 13% from last year. The NBA Cup group play games saw a 90% rise in audience, while the All-Star Game averaged 8.8 million viewers, the largest for the event since 2011.
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