The NBA reported a significant increase in television viewership for the 2024 season, with 170 million people in the United States watching games across major platforms including ABC/ESPN, Amazon Prime Video, NBC/Peacock, and NBA TV. This marks an 86% rise from the previous season and the league's best viewership in 24 years. The average viewership across these platforms was the highest in 13 years, reflecting a 35% increase compared to last season. Notably, 57 telecasts reached an average of 2 million viewers, the most since the 2011-12 season. Viewership hours exceeded 920 million, a 25% increase, and the NBA's social media channels garnered a record 228 billion views, up 13% from last year. The NBA Cup group play games saw a 90% rise in audience, while the All-Star Game averaged 8.8 million viewers, the largest for the event since 2011.