The 2026 Tamil Nadu Assembly elections marked a significant shift in the state's political dynamics, with actor Joseph Vijay making a historic entry into politics through his party, Tamilaga Vettri Kazhagam (TVK). Securing 108 seats, Vijay dismantled the long-standing DMK-AIADMK duopoly, showcasing a new approach to political campaigning. His strategy involved a notable 'controlled silence,' refraining from media engagements to keep his messaging clear and undiluted. Instead of traditional campaigning, he focused on high-quality rallies, which effectively highlighted the governance failures of the DMK while maintaining a softer stance towards the AIADMK. This approach helped consolidate anti-incumbency votes under the TVK banner.

Vijay's campaign also capitalized on social media restraint, with minimal personal posts, relying instead on his party's channels and a dedicated fanbase to spread his message. The TVK's official symbol, the 'Whistle,' became a cultural phenomenon, with supporters creatively integrating it into local traditions. The party's manifesto resonated strongly with youth and women, driving a record 85% voter turnout, with Vijay reportedly receiving over 50% of votes from the youth demographic. This election not only marked Vijay's successful political debut but also set a new precedent for future political campaigns in India.